email:  ed@burcherconsulting.com |  phone:  716.361.4362

projects

Strategic Planning


New Concept Stores - Development of Neighbours including offer, merchandising and staffing  standards

Menu Development - Research, testing and implementation of the food components for Neighbours

Assortment Planning - Development of offer, tactics and marketing for the Neighbours and Neighbours Coffee stores - convenience, foodservice and Guest services

Program Development


Team Up & Win - An incentive and recognition program for store staff to improve execution

Fast & Friendly - The Guest Service program designed to deliver differentiated service

Training & Development - Led the national team at Petro-Canada for Recruiting and Training of store and field personnel across the network

Brilliant at the Basics - Designed to improve store-level execution and site standards

National Contract Negotiation and Implementation - Brinks, Cintas, Federated Insurance, Waste Management, foodservice products


Foodservice Program Design


Neighbours Foodservice Offer - breakfast, snack and lunch offerings.  Fresh-to-Go packaged food offer

Neighbours Coffee - Freshly Brewed, specialty, frozen prepared and drive-thru programs

Sizzli  - breakfast sandwich at Wawa with QSR quality, a cornerstone for their morning offer

Wawa Hoagies - including the Shorti Hoagie and Classic Hoagie programs

Underdog Express - self-serve, packaged program

Cook/Chill - bringing Restaurant Quality products to a c-store

Project Implementation


Quick Serve Restaurant - Store selection, installation and training for 70+ Taco Bell Express kiosks and 16 Pizza Hut Express kiosks in Wawa stores

Category Management - Development of the Category Plans for Wawa Foodservice, Deli and Fresh Foods (1989 to 1997) and Neighbours Convenience, Coffee and Fresh Food plans

Marketing - Development of the Marketing Plan and execution for the Neighbours stores, and the specific categories needed to differentiate and succeed in the Canadian Market


Current client list and projects available upon request